SUMMARY OF NAIL IT THEN SCALE IT BY NATHAN FURR AND PAUL AHLSTROM

Nathan Furr and Paul Ahlstrom developed the Nail It Then Scale It (NISI) framework, which gives entrepreneurs

and business leaders a systematic way to build great businesses. It talks about how important it is to find

and solve real-world problems, know the market, change marketing tactics, and use customer feedback to improve

business models.

Disclaimer: This summary is provided as a supplement to the original book and is not affiliated with or endorsed by

the author of the original book in any way.